Hi friends,

Earlier this week Kyle and I sat down to discuss our Social Contest Blueprints training, why we LOVE this marketing strategy - and the amazing results we are seeing students have - plus new insights and lessons. 

Here are some of the highlights:

1:10 Can Manta Rays Kill You When You Swim With Them In Hawaii?

1:30 Our Huge Announcement, We Are Changing Our Name To...

2:30 Why Social Contests Is One Of Our Favorite Topics

4:40 How Leda Art Journals Used Social Contests To Get 4,000 Emails

5:00 Social Contests Used To Grow Instagram by 300%

5:30 The Power Of Engagement Via Social Contests

6:15 Contest Tip: "Live Reveal" Of Your Winner & Add A 2nd Prize

6:45 The Q4 Inventory Liquidation Secret Weapon - Contests! 

7:45 Our Relaunch Of The Social Contest Blueprints Training

8:20 The Highest Rated Udemy Course I've Ever Had

8:50 Our Upcoming Course+Coaching Program Option

9:30 Social Contests Vs. A Coupon-Centric Marketing Mindset

10:30 The Coupon-Code Your...

Hi friends,

Recently Kyle and I sat down and had our second in-depth conversation about blogging for e-commerce, (this month's in-depth training topic for our Inner Circle program). In this video we discuss:

1. The 3 core reasons blogging is awesome for an e-commerce business.
2. The 4 largest sources of referral traffic on the Internet and how blogging supports them.  
3. The #1 reason blogging is amazing for e-commerce - The half life of a socially created traffic asset.
4. How to get into "flow" as a writer to blog faster.
5. Why blogging for e-commerce is not as flashy and popular as other marketing topics, (but how that is a big newbie mistake).
6. What you get when you move fast without experience.
7. Understanding the probability of success with your marketing efforts.
8. How the time investment vs. money-investment choices work.

Join the conversation now...

I sincerely hope. you'll take the time to implement a blog in support of your Shopify and/or e-commerce efforts. It...

NOTE: This is "Part Two" of the conversation related to our new upcoming training course. If you missed part one,  you can watch the full hour "Go Live" here. 

Do you know where you should sell online to maximize profit and minimize effort? 

That question haunts me! The answer is NOT as simple as it appears. "Sell Everywhere" is not realistic or even ideal. The choice is much more complicated than that! I've been working hard to answer this important question in a professional way. I've been Reading everything I can. Doing research on other "Omni-channel" literature. And I want to share all my findings with you. So we're thrilled to announce that our Inner Circle training topic for the month of December is... 

Where To Sell Online In 2018

 Watch Our Facebook Conversation Livestream Replay: We are also doing public Facebook discussions to kick off this critical topic. Watch as we discuss the high level questions, and provide insights to help you answer...

Do you know where you should sell online to maximize profit and minimize effort? 

That question haunts me! The answer is NOT as simple as it appears. "Sell Everywhere" is not realistic or even ideal. The choice is much more complicated than that! I've been working hard to answer this important question in a professional way. I've been Reading everything I can. Doing research on other "Omni-channel" literature. And I want to share all my findings with you. So we're thrilled to announce that our Inner Circle training topic for the month of December is... 

Where To Sell Online In 2018

 Watch Our Facebook Conversation Livestream Replay: We are also doing public Facebook discussions to kick off this critical topic. Watch as we discuss the high level questions, and provide insights to help you answer the 4 Basic Questions that are the basis for our framework. We made a companion worksheet which you can download here. This work will ultimately culminate in a...

Hi friends, just a quick pre-article note that if you love this content and want our personal help and coaching, consider joining our Inner Circle program. You get personal support, a vibrant community of peers, and access to all our training programs.

Let's jump into today's topic...

We're excited to share Part Four of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. And if you've followed our Shopify Store Launch Success Guide Part One techniques you've begun working on the 4-Core Topics. If you haven't done those steps yet, then go back and work on them now. If you followed Part two of our guide, then you've worked hard on your pre-launch contest strategies to build your email list and social following. If you followed Part Three of our guide your launch day was a fun party and you made customers really happy!

Now it's time to lock in...

Hi friends, just a quick pre-article note that if you love this content and want our personal help and coaching, consider joining our Inner Circle program. You get personal support, a vibrant community of peers, and access to all our training programs.

Let's jump into today's topic...

We're excited to share Part Three of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. And if you've followed our Shopify Store Launch Success Guide Part One techniques you've begun working on the 4-Core Topics. If you haven't done those steps yet, then go back and work on them now. If you followed Part two of our guide, then you've worked hard on your pre-launch contest strategies to build your email list and social following.

Now it's time to cash-in on that hard work. 

Launch Day: Part Three of our guide assumes you are at launch day and working from launch...

Before we share this week's Shopify Site Launch Guide article, we thought we'd mention that Jeff Walker's (FREE & No-Opt-In Required) Product Launch Workshop videos are currently available (until Friday 9/15 at midnight Pacific). Look for us! We are featured in the "Case Studies" section. And we are also offering a massive bonus - 1 year of our Inner Circle membership program for free if you purchase Jeff's course. We've included more information at the bottom of this post.

Introductory Video

We recorded an introductory video for our new Shopify Site Launch Success Guide Training. It provides the "big picture" overview of the topic, as well as details about how we've structured the training and what topics are included. Check it out...

And, if you haven't seen them yet, the prior blog posts for this series include the following posts. We will continue to expand on this topic with new blog post articles throughout the month!

The Shopify Site Launch Success Guide Introduction

...

Hi friends, just a quick pre-article note that if you love this content and want our personal help and coaching, consider joining our Inner Circle program. You get personal support, a vibrant community of peers, and access to all our training programs.

Let's jump into today's topic...

We're excited to share Part Two of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. And if you've followed our Shopify Store Launch Success Guide Part One techniques you've begun working on the 4-Core Topics. If you haven't done those steps yet, then go back and work on them now. 

Part Two of our guide assumes you are 12 days away from your store launch. It will give you specific instructions about what to do in our four areas under review:

1. Site Technical Setup: How ready your site is for "real" customers.
2. Product Plan: How complete your product strategy is....

Hi friends, 

We're excited to share Part One of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. If you haven't done that yet, then choose a date, put it on the calendar, and make a public announcement so you have some peer pressure to hold you accountable. 

Today's post assumes you are 24 days away from your launch. It will give you specific instructions about what to do in our four areas under review:

1. Site Technical Setup: How ready your site is for "real" customers.
2. Product Plan: How complete your product strategy is.
3. Promotion Strategies: How you are going to draw a crowd to your site for the launch (and beyond).
4. Communication Plan: How you'll announce your promotion to your friends, followers, and even new prospects. 

Readiness Assessment: Since we're just starting our work. Let's talk about your readiness to launch....

It's a huge honor to have taught almost 6,000 students how to set up a Shopify store via our popular Shopify Power course on Udemy. And an even bigger honor to get to personally coach and mentor a smaller group via our Inner Circle program!

But the #1 challenge our students face is how to launch their store successfully. How to actually get it to a point where it is "ready for prime time". They ask about it frequently with questions like this,

"I feel stuck - I'm not sure how to successfully launch my Shopify store?"

This can be a huge frustration. It leads to confusion, discouragement, and feeling like a failure. Sadly, many students get stuck at this barrier and never move past it. They let their Shopify project languish for a few months, then ultimately cancel their Shopify subscription and chalk it up to "another good idea that didn't work." 

I know the feeling! I have had more failed websites that you can imagine. But thankfully, my wife and I (working together), got past...