Earlier this week Kyle and I sat down to discuss Pinterest and Shopify and how they can be used together for e-commerce success. This is a follow up to our previous blog article, How Shopify Site Owners Are Getting Massive Traffic From Pinterest. Here's the video and a minute-by-minute overview as well. (Note: the video player has a volume control button in the bottom right corner - click it "on" to hear the audio).
2:00 Updated Pinterest Facts For January 2018
3:04 Pinterest Users Using It As A Wishlist
3:45 93% of Active Pinners use Pinterest to plan purchases
7:45: How Pinterest fits into current marketing strategies for 2018
8:35: Pinterest Compared To Facebook - considering the time invested
9:35: How much referral traffic does Pinterest send to websites? (big number)
11:22: How Pinterest is uniquely different than other social sites, content half-life.
13:20: How long will your activities on social media benefit you?
13:47: Why is Pinterest so good at sending referral traffic? (social actions)
17:03: How to find people who are crushing it on Pinterest to learn form them
17:56: How Pinterest can improve your eBay auction views
19:01: How Pinterest became the fastest growing website in history
21:25: Understanding the power of the majority female audience on Pinterest
23:25: The common mistakes e-commerce sellers make on Pinterest
24:25: Can you get huge results from Pinterest without even setting up a Pinterest account? (Yes!)
25:10: How websites are set up well for Pinterest (or not)
25:48: The four factors the Pinterest Algorithm looks for to determine if they'll show your pin broadly or not.
27:20: The main ingredients of an e-commerce site that is successful on Pinterest
28:12: How to make your blog Pinterest friendly
29:31: Why does Amazon require a white background on the main image?
31:50: How to structure your Pinterest Pinboards for e-commerce success
34:20: Exploring the effectiveness of Promoted Pins (Advertising on Pinterest)
35:52: The magical part of Promoted Pins Advertising
37:10: The Leda Art Supply Promoted Pin results
38:00: How to use Pinterest for social contests to magnify outcomes
39:30: Pinterest and Shopify for e-commerce baby steps to get started
[note, you can also see pins to your website using this link pinterest.com/source/insertyourURL.com] Example: https://www.pinterest.com/source/winningonshopify.com/
41:25 Social Contest Blueprints Relaunch coming up
47: Learn more about the Inner Circle group coaching here.
Thanks for considering how best to use Pinterest for your e-commerce efforts and listening to our perspective on it.
We truly wish you all the very best in your online selling efforts,
If you'd like additional training and coaching to achieve your Shopify goals, consider applying for our coaching program today!