NOTE: This is "Part Two" of the conversation related to our new upcoming training course. If you missed part one,  you can watch the full hour "Go Live" here. 

Do you know where you should sell online to maximize profit and minimize effort? 

That question haunts me! The answer is NOT as simple as it appears. "Sell Everywhere" is not realistic or even ideal. The choice is much more complicated than that! I've been working hard to answer this important question in a professional way. I've been Reading everything I can. Doing research on other "Omni-channel" literature. And I want to share all my findings with you. So we're thrilled to announce that our Inner Circle training topic for the month of December is... 

Where To Sell Online In 2018

 Watch Our Facebook Conversation Livestream Replay: We are also doing public Facebook discussions to kick off this critical topic. Watch as we discuss the high level questions, and provide insights to help you answer...

Do you know where you should sell online to maximize profit and minimize effort? 

That question haunts me! The answer is NOT as simple as it appears. "Sell Everywhere" is not realistic or even ideal. The choice is much more complicated than that! I've been working hard to answer this important question in a professional way. I've been Reading everything I can. Doing research on other "Omni-channel" literature. And I want to share all my findings with you. So we're thrilled to announce that our Inner Circle training topic for the month of December is... 

Where To Sell Online In 2018

 Watch Our Facebook Conversation Livestream Replay: We are also doing public Facebook discussions to kick off this critical topic. Watch as we discuss the high level questions, and provide insights to help you answer the 4 Basic Questions that are the basis for our framework. We made a companion worksheet which you can download here. This work will ultimately culminate in a...

Hi friends, just a quick pre-article note that if you love this content and want our personal help and coaching, consider joining our Inner Circle program. You get personal support, a vibrant community of peers, and access to all our training programs.

Let's jump into today's topic...

We're excited to share Part Four of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. And if you've followed our Shopify Store Launch Success Guide Part One techniques you've begun working on the 4-Core Topics. If you haven't done those steps yet, then go back and work on them now. If you followed Part two of our guide, then you've worked hard on your pre-launch contest strategies to build your email list and social following. If you followed Part Three of our guide your launch day was a fun party and you made customers really happy!

Now it's time to lock in...

Hi friends, just a quick pre-article note that if you love this content and want our personal help and coaching, consider joining our Inner Circle program. You get personal support, a vibrant community of peers, and access to all our training programs.

Let's jump into today's topic...

We're excited to share Part Three of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. And if you've followed our Shopify Store Launch Success Guide Part One techniques you've begun working on the 4-Core Topics. If you haven't done those steps yet, then go back and work on them now. If you followed Part two of our guide, then you've worked hard on your pre-launch contest strategies to build your email list and social following.

Now it's time to cash-in on that hard work. 

Launch Day: Part Three of our guide assumes you are at launch day and working from launch...

Before we share this week's Shopify Site Launch Guide article, we thought we'd mention that Jeff Walker's (FREE & No-Opt-In Required) Product Launch Workshop videos are currently available (until Friday 9/15 at midnight Pacific). Look for us! We are featured in the "Case Studies" section. And we are also offering a massive bonus - 1 year of our Inner Circle membership program for free if you purchase Jeff's course. We've included more information at the bottom of this post.

Introductory Video

We recorded an introductory video for our new Shopify Site Launch Success Guide Training. It provides the "big picture" overview of the topic, as well as details about how we've structured the training and what topics are included. Check it out...

And, if you haven't seen them yet, the prior blog posts for this series include the following posts. We will continue to expand on this topic with new blog post articles throughout the month!

The Shopify Site Launch Success Guide Introduction

...

Hi friends, just a quick pre-article note that if you love this content and want our personal help and coaching, consider joining our Inner Circle program. You get personal support, a vibrant community of peers, and access to all our training programs.

Let's jump into today's topic...

We're excited to share Part Two of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. And if you've followed our Shopify Store Launch Success Guide Part One techniques you've begun working on the 4-Core Topics. If you haven't done those steps yet, then go back and work on them now. 

Part Two of our guide assumes you are 12 days away from your store launch. It will give you specific instructions about what to do in our four areas under review:

1. Site Technical Setup: How ready your site is for "real" customers.
2. Product Plan: How complete your product strategy is....

Hi friends, 

We're excited to share Part One of our 4-Part Shopify Store Launch Guide!

If you followed our initial Shopify Store Launch Success Guide Introduction post, then you've picked a date for your Shopify store launch. If you haven't done that yet, then choose a date, put it on the calendar, and make a public announcement so you have some peer pressure to hold you accountable. 

Today's post assumes you are 24 days away from your launch. It will give you specific instructions about what to do in our four areas under review:

1. Site Technical Setup: How ready your site is for "real" customers.
2. Product Plan: How complete your product strategy is.
3. Promotion Strategies: How you are going to draw a crowd to your site for the launch (and beyond).
4. Communication Plan: How you'll announce your promotion to your friends, followers, and even new prospects. 

Readiness Assessment: Since we're just starting our work. Let's talk about your readiness to launch....

It's a huge honor to have taught almost 6,000 students how to set up a Shopify store via our popular Shopify Power course on Udemy. And an even bigger honor to get to personally coach and mentor a smaller group via our Inner Circle program!

But the #1 challenge our students face is how to launch their store successfully. How to actually get it to a point where it is "ready for prime time". They ask about it frequently with questions like this,

"I feel stuck - I'm not sure how to successfully launch my Shopify store?"

This can be a huge frustration. It leads to confusion, discouragement, and feeling like a failure. Sadly, many students get stuck at this barrier and never move past it. They let their Shopify project languish for a few months, then ultimately cancel their Shopify subscription and chalk it up to "another good idea that didn't work." 

I know the feeling! I have had more failed websites that you can imagine. But thankfully, my wife and I (working together), got past...

Series Overview: There are the 4 attributes of a powerful e-commerce brand. In the first article in this series, I described the invisible aspects of a powerful e-commerce brand. In the second article in the series, I described the 6 visible aspects of a powerful e-commerce brand including the most important aspect - the name. But choosing names can be complicated by 3 primary factors, which leads us to today's topic. (Please note though, I am not an attorney, and this information should be taken as general educational information, not legal advice). 

In this article, we'll describe what I call the Brand L.A.B. ... asking the question: 

1. Is it Legal?
2. Is it Availability?
3. Is it Baggage Free?

Why is creating a brand so powerful - and creating an e-commerce brand in particular so incredibly cool? Here is a short list:

1. Anyone can make a brand. There are no rules about who can make them. 
2. They are easy to create - and if done properly - can be...

Series Overview: There are the 4 attributes of a powerful e-commerce brand. In the first article in this series, I described the invisible aspects of a powerful e-commerce brand.

In this article, we'll discuss 6 visible aspects of a powerful e-commerce brand and how you can put them together in support of your online selling efforts. These aspects are frequently overlooked entirely, or put together quickly without thoughtful consideration. This article will give you key insights into how to use them effectively.

Influences on this article include the work of Jon Ward, I'd encourage you to look into his work.

The 1st Visible Aspect - The Name Of Your Brand: The name of your brand is the most important visible element. It's the aspect of your brand that you need to spend the most time working on.

Myth: All the good names are taken

Reality: There is an unlimited number of great options available for your brand.

Let's look a just some of the options available to...