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The E-commerce Formula, Mastering The Four Core Building Blocks Of Online Selling Success

Apr 12, 2024

Commerce is in the middle of a massive transition - slowly creeping from offline transactions to some version of their online equivalent. Like an iceberg, slowly moving downhill, this creeping transactional - transition is at the same time incredibly slow, and crushingly fast. 

I feel lucky to be an observer, right up close, seeing the transition from ground level. As a former SVP of Marketing at an old-world organization (A University) I led a team as we struggled through the transition to online selling (and online delivery of our programs) - and as a kitchen table entrepreneur with my wife, we struggled (and struggle daily) to find our way in the brave new world of competitive online selling. 

I've also had the privilege of teaching Online Marketing at the University level - as well as teaching my Shopify Power course to over 1,000 students via Udemy (an online learning marketplace). 

In this post, I'd like to share what I call the E-commerce Formula - The...

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How We Hit Our One Millionth Order On Shopify

Apr 04, 2024

Can you make sales on Shopify? That is a common question for new Shopify store owners. Your mission on Shopify will be to test whether you can acquire new customers for less than what they spend on your site. This is your greatest challenge and primary project on Shopify.

We call that challenge your Primary Site Hypothesis (PSH). You are speculating that you can acquire new customers and that they will quickly buy items of equal or greater value than the cost of acquiring them. Do it - and your baby Shopify site will survive and hopefully go on to thrive. Fail - and you will loose money until you shut down your site. In our Ecommerce Mentoring Program, we walk you through how to systematically make that happen.

How We Hit Our 1 Millionth Order On Shopify

You might be wondering about my own experience on Shopify and maybe you’ve already take the time to check-in and see who I am and what I’m actually doing on Shopify with my own website(s). I think our journey can shed a...

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Why Bloggers Make Great Shopify Ecommerce Sellers

Mar 21, 2024

The Shopify platform allows you to build an ecommerce website using a technology concept referred to as "What You See Is What You Get (WYSIWYG).

Via WYSIWYG you edit your site to create a unique homepage, product pages, blog posts, and other pages like the About Me page. The editing system is not overly complicated and it has enable millions of non-coders to manage websites effectively.

And Shopify has fantastic tutorials to help you at every step of the journey.

Learning Website Basics

But using WYSIWYG functionality is a trade skill that does take time and talent. I call all of the skills associated with this topic the website basics. These are things you need to learn to operate a site effectively. They include:

  • Making draft pages, reviewing them, then publishing them
  • Text size and placement
  • Image size and placement
  • Linking to other sites, products, and posts
  • Embedding items from other sites like contest widgets
  • Using add-on tools from 3rd party providers. These are called...
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Why It's Best If Shopify Is Not Your First Online Selling Experience

Mar 15, 2024

The Shopify platform is designed to work well for non-technical people. By that I mean, people who don't know how to code. But that doesn't mean it's totally simple either. The best practical training you can get prior to setting up a Shopify site is to have sold previously on another ecommerce marketplace site such as Amazon, eBay, Etsy or even Craigslist.

If you've never sold on one of those platforms, then it'd be a wise idea to try to sell there first. You'll learn what I call the ecommerce basics, concepts like:

  • How to list your products
  • How to write product descriptions
  • How to take professional product photos
  • How to manage customer inquiries
  • How to work with experts to resolve errors, site glitches, and related technical problems
  • How to read analytics and reports and use them to grow

How to create sales volume, plan growth, and forecasting demand based on customer signals

These ecommerce basics aren't complicated to learn and they form the foundation of an effective...

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Shopify App: Our Landing Page Builder Recommendation

Mar 08, 2024

Hi friends, 

We love Shopify, but it does have a weakness in our opinion. Building and customizing landing pages is not core functionality -- but there is an app for that.

In this video, we share our favorite Shopify landing page builder app, the reasons we like it and some of the use cases we are using it for on our stores and with clients.

Let us know what you think!

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0:00 Intro

0:48 The fastest way to build pages on Shopify 

1:17 Shogun Landing Page Builder

2:15 When Should You Use Shogun Landing Page Builder App

3:07 Use Cases For Landing Page Builders on Shopify

3:45 Building Sales Pages 

4:17 Shogun Has 30 Built-in Templates

4:45 Easy to Optimize Pages For Mobile

5:13 Shogun Has A/B Split Testing

5:50 More Resources



Shogun Landing Page Builder App


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Etsy vs Shopify: Where Should You Get Started?

Mar 01, 2024

Hi friends, 

Etsy has made some huge strides forward over the last few years. It’s brand and traffic continue to scale...but is it a better place to start than Shopify?

In this video, we cover the differences between Etsy and Shopify, the basic costs for selling on both, why it makes sense to get started on Etsy and more.

Let us know what you think!

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0:00 Intro

0:53 62,000 sales on Etsy 

1:18 Not every product is for Etsy 

2:01 How to choose between Etsy and Shopify

3:07 Advertising on Etsy to drive sales

5:00 Differences between Shopify and Etsy

6:13 The costs to sell on Etsy

7:00 The costs to sell on Shopify

8:00 Where do I start Etsy or Shopify?

9:50 E-commerce skill sets 

10:46 More Resources


The E-Commerce Power by Jason Miles: https://www.amazon.com/dp/1631950584

Watch Our Free 9 Mountains of Traffic Webinar:


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Best Email Growth Strategy for Shopify | Email Pop-Up Opt-in

Feb 15, 2024

Hi friends, 

Building your email list is critical to the growth of your Shopify store. In this video, we discuss the best tactics for starting and growing your email subscribers on Shopify. We cover email opt-in pop ups, exit-intent vs timed pop-ups, spin-to-win gamification, and examples of free offers to use as your ethical bribe.

Watch the video and let us know what you think!



0:00 - Intro
0:44 - How to build your email list on Shopify
0:59 - The best email opt-in pop-up for Shopify
1:15 - What is an exit-intent opt-in?
1:57 - Exit-intent vs. welcome or timed pop-up opt-in
2:48 - Adding a pop-up can 8x your email subscribers
3:15 - Gamify your pop-up with spin-to-win opt-in
4:00 - SecoMapp recommend app for spin-to-win app
5:20 - Spin-to-win can result in multiple email addresses
6:37 - An ethical bribe: an offer for value in exchange for an email
7:26 - Examples of ethical bribe email opt-in offers
8:48 - More resources for Shopify and E-commerce


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What is Shopify Lite?

Feb 07, 2024

Hi friends, 

Is Shopify Lite a good option for you? In this video, we discuss the pros and cons of Shopify Lite, main differences from the other Shopify plans, and the use cases where it makes the most sense for sellers.

Watch the video and let us know what you think!



0:00 Intro
0:44 What is Shopify lite?
1:15 - What does Shopify lite include?
2:05 - Shopify lite vs Shopify basic
2:18 - Can you dropship with Shopify lite?
3:56 - How much is Shopify lite?
4:20 - What are the Shopify lite transaction fees?
5:52 - Can you use apps with Shopify lite?
7:20 - Use cases for Shopify lite
8:37 - How to get (sign up for) Shopify lite?
9:00 - More resources for Shopify and E-commerce

Resources Mentioned:

Sign Up for Shopify Lite: https://www.shopify.com/lite

Check out Shipstation

The 9 Mountains of Traffic by Jason Miles: https://www.9mountains.com

Learn More About Our 9 Mountains Of Traffic Community Here

Watch Our Free 9 Mountains of Traffic Webinar: ...

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2 Instagram Marketing Trends That will Help You Scale In 2021

Feb 02, 2024

Hi friends, 

Social media platforms are constantly changing. In this Tip of the Week video, we break down 2 New Instagram features that you should be paying attention to in your business. We think Instagram’s new search expanded search features (think more like Google SEO than hashtags) and Instagram Reels will be key drivers of growth for early adopters.

Let us know what you think!



0:00 Intro

0:36 Instagram Expanded Search - Beyond the Hashtag

1:15 How To Take Advantage of Instagram’s New Search 

1:39 Think More About Your Keywords - Like SEO

2:22 Instagram Reels

52:35 Instagram Stories vs. Snapchat

2:50 Instagram Reels vs TikTok

3:13 Instagram Reels Basics

3:35 Reels Green Screen Effect 

4:00 How Marketers Can Use Green Screen Effect

4:32 Bonus Insight: Deeper Integration with Facebook

5:46 More Resources


Resources Mentioned:

Instagram Power by Jason Miles ...

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What marketing trends should you be watching on Facebook in 2021?

Jan 26, 2024

Hi friends, 

In this Tip of the Week video, we break down 6 Facebook trends that all marketers should be thinking about as we move into the new year.

Let us know what you think!



0:00 Intro

0:41 Facebook Live for E-Commerce

1:05 Facebook Live Usage Up 26.8% in Q2 2020

1:33 What Is Live Selling?

2:11 Popular Content Types on Facebook

2:30 Benefits of GIFs On Facebook

3:16 Create GIFs Quickly on GIPHY.COM

3:37 User Generated Content on Facebook

4:25 Using UGC for front-end advertising 

5:10 Collages are making a comeback

5:30 Using Your Blog For Contests

5:58 Facebook Text Image Rule Still A Thing?

6:22 Long Form Text On Facebook Posts

8:08 Facebook Groups

8:56 Facebook Hashtags?

10:27 Video Is Still King

10:58 Ideal Video Length on Facebook

11:10 Facebook Shopping

13:12 More Resources for Traffic

Resources Mentioned:

The E-Commerce Leader Podcast: https://www.theecommerceleader.com/blog/

The Adweek Copywriting Handbook by Joe Sugarman: ...

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