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Shopify vs Squarespace: Which Is Better For E-commerce Stores?

Jan 24, 2021

Hi friends, 

You have a number of different platforms to choose from when building your e-commerce store. In this video, Jason and Kyle discuss the pros and cons between Shopify and Squarespace. You'll learn the best reasons to use one or the other, how they compare on pricing, and why one wins for building e-commerce websites.

Watch the video and let us know what you think!

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0:00 Intro
0:33 Benefits of Squarespace
0:57 Differences between Squarespace vs Shopify
1:25 Ideal use cases for Squarespace
2:27 Shopify is the best platform for e-commerce
2:50 Building out websites on Shopify and Squarespace
3:49 The Squarespace page editor is really effective with more flexibility
5:15 Shopify is more template (theme) driven
6:22 Pricing of Squarespace and Shopify
7:02 E-commerce use Shopify vs. Information website use Squarespace
7:42 Expanded functionality: Shopify sales channels and apps add features and functionality
9:03 More Resources


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Best Email Growth Strategy for Shopify | Email Pop-Up Opt-in

Jan 03, 2021

Hi friends, 

Building your email list is critical to the growth of your Shopify store. In this video, we discuss the best tactics for starting and growing your email subscribers on Shopify. We cover email opt-in pop ups, exit-intent vs timed pop-ups, spin-to-win gamification, and examples of free offers to use as your ethical bribe.

Watch the video and let us know what you think!



0:00 - Intro
0:44 - How to build your email list on Shopify
0:59 - The best email opt-in pop-up for Shopify
1:15 - What is an exit-intent opt-in?
1:57 - Exit-intent vs. welcome or timed pop-up opt-in
2:48 - Adding a pop-up can 8x your email subscribers
3:15 - Gamify your pop-up with spin-to-win opt-in
4:00 - SecoMapp recommend app for spin-to-win app
5:20 - Spin-to-win can result in multiple email addresses
6:37 - An ethical bribe: an offer for value in exchange for an email
7:26 - Examples of ethical bribe email opt-in offers
8:48 - More resources for Shopify and E-commerce


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What is Shopify Lite?

Dec 27, 2020

Hi friends, 

Is Shopify Lite a good option for you? In this video, we discuss the pros and cons of Shopify Lite, main differences from the other Shopify plans, and the use cases where it makes the most sense for sellers.

Watch the video and let us know what you think!



0:00 Intro
0:44 What is Shopify lite?
1:15 - What does Shopify lite include?
2:05 - Shopify lite vs Shopify basic
2:18 - Can you dropship with Shopify lite?
3:56 - How much is Shopify lite?
4:20 - What are the Shopify lite transaction fees?
5:52 - Can you use apps with Shopify lite?
7:20 - Use cases for Shopify lite
8:37 - How to get (sign up for) Shopify lite?
9:00 - More resources for Shopify and E-commerce

Resources Mentioned:

Sign Up for Shopify Lite:

Check out Shipstation

The 9 Mountains of Traffic by Jason Miles:

Learn More About Our 9 Mountains Of Traffic Community Here

Watch Our Free 9 Mountains of Traffic Webinar: ...

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2 Instagram Marketing Trends That will Help You Scale In 2021

Dec 11, 2020

Hi friends, 

Social media platforms are constantly changing. In this Tip of the Week video, we break down 2 New Instagram features that you should be paying attention to in your business. We think Instagram’s new search expanded search features (think more like Google SEO than hashtags) and Instagram Reels will be key drivers of growth for early adopters.

Let us know what you think!



0:00 Intro

0:36 Instagram Expanded Search - Beyond the Hashtag

1:15 How To Take Advantage of Instagram’s New Search 

1:39 Think More About Your Keywords - Like SEO

2:22 Instagram Reels

52:35 Instagram Stories vs. Snapchat

2:50 Instagram Reels vs TikTok

3:13 Instagram Reels Basics

3:35 Reels Green Screen Effect 

4:00 How Marketers Can Use Green Screen Effect

4:32 Bonus Insight: Deeper Integration with Facebook

5:46 More Resources


Resources Mentioned:

Instagram Power by Jason Miles ...

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What marketing trends should you be watching on Facebook in 2021?

Dec 04, 2020

Hi friends, 

In this Tip of the Week video, we break down 6 Facebook trends that all marketers should be thinking about as we move into the new year.

Let us know what you think!



0:00 Intro

0:41 Facebook Live for E-Commerce

1:05 Facebook Live Usage Up 26.8% in Q2 2020

1:33 What Is Live Selling?

2:11 Popular Content Types on Facebook

2:30 Benefits of GIFs On Facebook

3:16 Create GIFs Quickly on GIPHY.COM

3:37 User Generated Content on Facebook

4:25 Using UGC for front-end advertising 

5:10 Collages are making a comeback

5:30 Using Your Blog For Contests

5:58 Facebook Text Image Rule Still A Thing?

6:22 Long Form Text On Facebook Posts

8:08 Facebook Groups

8:56 Facebook Hashtags?

10:27 Video Is Still King

10:58 Ideal Video Length on Facebook

11:10 Facebook Shopping

13:12 More Resources for Traffic

Resources Mentioned:

The E-Commerce Leader Podcast:

The Adweek Copywriting Handbook by Joe Sugarman: ...

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5 Ways To Use Your Blog To Encourage Returning Site Visitors & Sales

Nov 27, 2020

Hi friends, 

What is the best traffic to your site? You need all kinds of traffic and visitors, but the most profitable will be returning visitors. These are the people coming back to complete a transaction (or better yet...a returning buyer). In this Tip of the Week video, we discuss 5 ways to use your blog to encourage visitors to return to your site.

Watch the video...then tell us your 2021 blogging plans!


0:00 Intro

0:23 The Most Profitable Traffic

0:44 New Customers vs. Returning Customers

1:16 How To Get People Back To Your Site

1:55 5 Tips For Using Your Blog For Returning Visitors

2:04 Pre-Sale Announcement Blog Posts

3:43 Pre-Product Launch Announcement Blog Posts

4:18 An Easy Way To Build A Relationship With Your Customer

5:30 Using Your Blog For Contests

5:40 Moving Some of Your Sales Announcements To Your Blog 

6:09 More Traffic Resources

Learn More About Our 9 Mountains Of Traffic Community Here

Watch Our Free 9 Mountains of Traffic Webinar: ...

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Why Start A Blog? 6 Reasons To Love It As An E-commerce Seller

Nov 20, 2020

Hi friends, 

In this Tip Of The Week video, we share 6 reasons why we love blogging and encourage you to make it a key part of your content strategy.

How do you plan on implementing your blog?

Watch the video...then tell us your 2021 blogging plans!


0:00 How Much Does It Cost To Blog?

0:22 Highly Shareable Content

0:44 Blogging Has A Long “Shelf-Life” With Organic SEO Traffic

1:56 3 Main Goals Of A Blog

2:09 Blog Articles Don’t Require Technical Skills

2:39 The Real Benefit and Reward Of Blogging

3:26 Blogging Is Not Flashy, It Just Works

3:41 How To Make Money With Your Blog

3:43 Learn More About Blogging 

Learn More About Our 9 Mountains Of Traffic Community Here

Watch Our Free 9 Mountains of Traffic Webinar:

Need Our Personal Assistance?

We love working directly with clients to help them grow. We focus on solving problems that range from branding, to product strategy, to site...

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What Is The Best Platform For A Blog?

Nov 13, 2020

Hi friends, 

An active blog can add a lot of value to your business, and it all starts with choosing the right platform to build it on. In this Tip Of The Week video, we talk about the use cases and differences between Shopify and Wordpress for blogging.

Watch the video...and let us know how you use your blog!


0:30 Jason generated 24,000 Blog Comments in 12 Days

0:45 Which Platform Is Better For Blogging? Shopify or Wordpress? 

1:00 Jason’s First Blog on

1:33 The Differences Between Shopify and Wordpress

1:42 What Is Your Use Case For The Blog?

2:34 Difference between and

3:00 Avoid Self-Hosted Blog Sites

3:58 Blogging On Shopify Integrates With Your E-Commerce

4:48 The Downside To Using A Shopify Blog

5:13 A Shopify App For Making Your Blog Look Better

5:30 Shopify Supports Multiple Blogs On Your Website

6:05 Improved SEO Functionality on Shopify

7:02 Cost For Blogging On Shopify and Wordpress

7:52 A Good Idea To...

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July Shopify Site Build Take-Action-Group Overview And Final Reminder

Nov 10, 2020

Hi friends,

Tonight at midnight Pacific enrollment for our July Take-Action-Group closes. Yesterday Kyle and I "went live" (for our tip of the week) and then discussed the July program. If you want to join us, sign-up here.

Kyle and I made you a quick video overview:

Here is what you get:

Small Facebook Group: Each participant will be invited to a new Facebook group On Sunday July 1st, which we’ll use to handle conversations and content sharing for the month of July. Access to it will be available after the month is over, but conversations will be shut off. 

Daily Take Action Planner:
On Monday, July 2nd, you’ll receive a 31 day Take-Action Daily Planner. This will give you a specific action step you can take that day, to work toward your site launch. 

5 Monday Q&A Sessions: Each Monday at noon (2nd, 9th, 16th, 23rd, and 30th) we will “Go Live” in the Facebook group to answer questions live, screenshare . The 2nd will be our kick-off...

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3 Books On Email Marketing You Should Read

Oct 30, 2020

Hi friends, 

Want to improve your email marketing? You are in the right place!

Here are three email marketing book resources that we’ve found helpful.

If you are brand new to email marketing or just looking for some fresh perspectives, these three resources will be the perfect additions to your reading list.

Watch the video...check out the books...then tell us what you’re implementing!

Email Book #1
“300 Email Marketing Tips” by Meera Kothand 

Meera’s Website

Email Book #2

“The New Email Revolution: Save Time, Make Money, and Write Emails People Actually Want to Read!“ by Robert Bly

Email Book #3

“Email Marketing Power: 49 Email Marketing Secrets That Will Jump-Start Your Business And Produce Dramatic Results” By Jason Miles

Learn More About Our 9 Mountains Of Traffic Community Here

Get Your Copy Of The 9 Mountains eBook Here:

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