Why you need to master consumer psychology - not just e-commerce technology?
In this Tip of the Week, we discuss the book Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland, the Ogilvy advertising legend.
"Future success can’t be projected on any spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy."
Watch the video here:
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