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The E-commerce Formula, Mastering The Four Core Building Blocks Of Online Selling Success

Mar 26, 2021

Commerce is in the middle of a massive transition - slowly creeping from offline transactions to some version of their online equivalent. Like an iceberg, slowly moving downhill, this creeping transactional - transition is at the same time incredibly slow, and crushingly fast. 

I feel lucky to be an observer, right up close, seeing the transition from ground level. As a former SVP of Marketing at an old-world organization (A University) I led a team as we struggled through the transition to online selling (and online delivery of our programs) - and as a kitchen table entrepreneur with my wife, we struggled (and struggle daily) to find our way in the brave new world of competitive online selling. 

I've also had the privilege of teaching Online Marketing at the University level - as well as teaching my Shopify Power course to over 1,000 students via Udemy (an online learning marketplace). 

In this post, I'd like to share what I call the E-commerce Formula - The...

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How We Hit Our One Millionth Order On Shopify

Mar 18, 2021

Can you make sales on Shopify? That is a common question for new Shopify store owners. Your mission on Shopify will be to test whether you can acquire new customers for less than what they spend on your site. This is your greatest challenge and primary project on Shopify.

We call that challenge your Primary Site Hypothesis (PSH). You are speculating that you can acquire new customers and that they will quickly buy items of equal or greater value than the cost of acquiring them. Do it - and your baby Shopify site will survive and hopefully go on to thrive. Fail - and you will loose money until you shut down your site. In our Ecommerce Mentoring Program, we walk you through how to systematically make that happen.

How We Hit Our 1 Millionth Order On Shopify

You might be wondering about my own experience on Shopify and maybe you’ve already take the time to check-in and see who I am and what I’m actually doing on Shopify with my own website(s). I think our journey can shed a...

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Why Marketing Your Shopify Site Can Be Emotionally Challenging

Mar 11, 2021

 
Lots of people want to make a product, run a company, or be a business mogul. 

Fewer people want to be the chief marketer and salesperson for a specific product.

But if you launch a Shopify site, you are launching a professional career as the chief marketer, spokesperson, and salesperson for your products, your brand, and your website. These roles can mean different things for different companies and industries, but bottom line, you're responsible for selling the product.

You have to be emotionally comfortable selling either directly or indirectly and ideally both. Or you have to get emotionally comfortable over time. As with all things in business - you either do it yourself - or you manage someone who's job is to do it (and in that way - you're still responsible).

Emotional Comfort With Selling Directly

Anyone can say the phrase, "here is my new product and I'd love to tell you more about it." But for some people uttering those words exacts a crushing emotional toll.

So...

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Why Bloggers Make Great Shopify Ecommerce Sellers

Mar 04, 2021

The Shopify platform allows you to build an ecommerce website using a technology concept referred to as "What You See Is What You Get (WYSIWYG).

Via WYSIWYG you edit your site to create a unique homepage, product pages, blog posts, and other pages like the About Me page. The editing system is not overly complicated and it has enable millions of non-coders to manage websites effectively.

And Shopify has fantastic tutorials to help you at every step of the journey.

Learning Website Basics

But using WYSIWYG functionality is a trade skill that does take time and talent. I call all of the skills associated with this topic the website basics. These are things you need to learn to operate a site effectively. They include:

  • Making draft pages, reviewing them, then publishing them
  • Text size and placement
  • Image size and placement
  • Linking to other sites, products, and posts
  • Embedding items from other sites like contest widgets
  • Using add-on tools from 3rd party providers. These are called...
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Why It's Best If Shopify Is Not Your First Online Selling Experience

Feb 26, 2021

The Shopify platform is designed to work well for non-technical people. By that I mean, people who don't know how to code. But that doesn't mean it's totally simple either. The best practical training you can get prior to setting up a Shopify site is to have sold previously on another ecommerce marketplace site such as Amazon, eBay, Etsy or even Craigslist.

If you've never sold on one of those platforms, then it'd be a wise idea to try to sell there first. You'll learn what I call the ecommerce basics, concepts like:

  • How to list your products
  • How to write product descriptions
  • How to take professional product photos
  • How to manage customer inquiries
  • How to work with experts to resolve errors, site glitches, and related technical problems
  • How to read analytics and reports and use them to grow

How to create sales volume, plan growth, and forecasting demand based on customer signals

These ecommerce basics aren't complicated to learn and they form the foundation of an effective...

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Shopify App: Our Landing Page Builder Recommendation

Feb 05, 2021

Hi friends, 

We love Shopify, but it does have a weakness in our opinion. Building and customizing landing pages is not core functionality -- but there is an app for that.

In this video, we share our favorite Shopify landing page builder app, the reasons we like it and some of the use cases we are using it for on our stores and with clients.

Let us know what you think!

Subscribe on YouTube
 

 

TIMESTAMPS

0:00 Intro

0:48 The fastest way to build pages on Shopify 

1:17 Shogun Landing Page Builder

2:15 When Should You Use Shogun Landing Page Builder App

3:07 Use Cases For Landing Page Builders on Shopify

3:45 Building Sales Pages 

4:17 Shogun Has 30 Built-in Templates

4:45 Easy to Optimize Pages For Mobile

5:13 Shogun Has A/B Split Testing

5:50 More Resources

 

Resources:

Shogun Landing Page Builder App

https://getshogun.com/shopify

Watch Our Free 9 Mountains of Traffic Webinar:

https://www.9mountains.com/webinar-registration


Need Our Personal...

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Etsy vs Shopify: Where Should You Get Started?

Jan 29, 2021

Hi friends, 

Etsy has made some huge strides forward over the last few years. It’s brand and traffic continue to scale...but is it a better place to start than Shopify?

In this video, we cover the differences between Etsy and Shopify, the basic costs for selling on both, why it makes sense to get started on Etsy and more.

Let us know what you think!

Subscribe on YouTube
 

 

TIMESTAMPS

0:00 Intro

0:53 62,000 sales on Etsy 

1:18 Not every product is for Etsy 

2:01 How to choose between Etsy and Shopify

3:07 Advertising on Etsy to drive sales

5:00 Differences between Shopify and Etsy

6:13 The costs to sell on Etsy

7:00 The costs to sell on Shopify

8:00 Where do I start Etsy or Shopify?

9:50 E-commerce skill sets 

10:46 More Resources



Resources:

The E-Commerce Power by Jason Miles: https://www.amazon.com/dp/1631950584

Watch Our Free 9 Mountains of Traffic Webinar:

https://www.9mountains.com/webinar-registration


Need Our Personal Assistance?

We...

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Shopify vs Squarespace: Which Is Better For E-commerce Stores?

Jan 24, 2021

Hi friends, 

You have a number of different platforms to choose from when building your e-commerce store. In this video, Jason and Kyle discuss the pros and cons between Shopify and Squarespace. You'll learn the best reasons to use one or the other, how they compare on pricing, and why one wins for building e-commerce websites.

Watch the video and let us know what you think!

Subscribe on YouTube
 

 

TIMESTAMPS

0:00 Intro
0:33 Benefits of Squarespace
0:57 Differences between Squarespace vs Shopify
1:25 Ideal use cases for Squarespace
2:27 Shopify is the best platform for e-commerce
2:50 Building out websites on Shopify and Squarespace
3:49 The Squarespace page editor is really effective with more flexibility
5:15 Shopify is more template (theme) driven
6:22 Pricing of Squarespace and Shopify
7:02 E-commerce use Shopify vs. Information website use Squarespace
7:42 Expanded functionality: Shopify sales channels and apps add features and functionality
9:03 More Resources

...

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Best Email Growth Strategy for Shopify | Email Pop-Up Opt-in

Jan 03, 2021

Hi friends, 

Building your email list is critical to the growth of your Shopify store. In this video, we discuss the best tactics for starting and growing your email subscribers on Shopify. We cover email opt-in pop ups, exit-intent vs timed pop-ups, spin-to-win gamification, and examples of free offers to use as your ethical bribe.

Watch the video and let us know what you think!

 

TIMESTAMPS

0:00 - Intro
0:44 - How to build your email list on Shopify
0:59 - The best email opt-in pop-up for Shopify
1:15 - What is an exit-intent opt-in?
1:57 - Exit-intent vs. welcome or timed pop-up opt-in
2:48 - Adding a pop-up can 8x your email subscribers
3:15 - Gamify your pop-up with spin-to-win opt-in
4:00 - SecoMapp recommend app for spin-to-win app
5:20 - Spin-to-win can result in multiple email addresses
6:37 - An ethical bribe: an offer for value in exchange for an email
7:26 - Examples of ethical bribe email opt-in offers
8:48 - More resources for Shopify and E-commerce

Resources...

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What is Shopify Lite?

Dec 27, 2020

Hi friends, 

Is Shopify Lite a good option for you? In this video, we discuss the pros and cons of Shopify Lite, main differences from the other Shopify plans, and the use cases where it makes the most sense for sellers.

Watch the video and let us know what you think!

 

TIMESTAMPS

0:00 Intro
0:44 What is Shopify lite?
1:15 - What does Shopify lite include?
2:05 - Shopify lite vs Shopify basic
2:18 - Can you dropship with Shopify lite?
3:56 - How much is Shopify lite?
4:20 - What are the Shopify lite transaction fees?
5:52 - Can you use apps with Shopify lite?
7:20 - Use cases for Shopify lite
8:37 - How to get (sign up for) Shopify lite?
9:00 - More resources for Shopify and E-commerce
 

Resources Mentioned:

Sign Up for Shopify Lite: https://www.shopify.com/lite

Check out Shipstation

The 9 Mountains of Traffic by Jason Miles: https://www.9mountains.com

Learn More About Our 9 Mountains Of Traffic Community Here

Watch Our Free 9 Mountains of Traffic Webinar: ...

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